21-MAR-2013
DreamWorks Animation's The Croods Hit the Road in Kia Motors' Stylishly New Kia Carens

The promotion kicks off an integrated marketing campaign that will span 25 markets worldwide* and reach consumers through print, outdoor, online and television media and extensive in-dealer activation. The goal of the campaign is to highlight the stylish and modern family appeal of the all-new Kia Carens using the colorful setting, fun and adventure of The Croods which makes its worldwide debut in theaters today.