The National Basketball Association (NBA) and Kia Motors America, Inc. (KMA) today announced an extension and expansion of their marketing partnership through a new multiyear agreement. Returning as the Official Automotive Partner of the NBA, Kia Motors is now also the Official Automotive Partner of NBA All-Star, an Official Automotive Partner of NBA Cares, and the title partner of the Kia NBA All-Star MVP award. Kia also will increase its commitment to existing NBA platforms it supported as the presenting partner and become the title partner of Kia NBA Tip-Off and the Kia NBA Performance Awards.