2010 was an historic year for Kia Motors America (KMA), including important milestones such as the company's best-ever full-year sales of 356,268 units; a 16th consecutive year of market share growth to an all-time high of 3.1 percent; the launch of the company's first U.S.-built vehicle – the Sorento CUV; and extending and expanding the brand's marketing partnership with the National Basketball Association (NBA). KMA's 2010 sales represents a staggering 18.7-percent improvement over 2009, due in large part to the introduction of four new vehicles – Sorento, Sportage, Optima and Forte 5-door – that attracted new and more affluent customers to its showrooms and began changing the perception of the brand with their combination of dramatic styling, fun-to-drive performance, advanced technology features and outstanding value. Available content includes generic b-roll and press release.