Kia Motors America (KMA) today officially launched the refreshed 2012 Soul urban passenger vehicle, the product that began the brand's design-led transformation less than three years ago. The iconic hatchback returns to the Kia lineup with a fresh and updated look, more power, and the same funky "outside of the box" demeanor consumers have come to love from the segment-leading compact crossover. Fine tuned for 2012 with a significant number of technology and powertrain enhancements, the 2012 Soul now delivers class-leading horsepower and significantly improved fuel efficiency of up to 35 miles per gallon (mpg) on the highway.