21-MAR-2013
DreamWorks Animation's The Croods Hit the Road in Kia Motors' Stylishly New Kia Carens
Get ready to hit the open road with The Croods, as Kia Motors Corporation and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) join forces for a promotional campaign in support of the all-new Kia Carens and DreamWorks Animation's upcoming 3D comedy adventure. At the campaign's centerpiece is an original co-branded short video titled "Meet the Carens" featuring the world's first modern family, The Croods, and the all-new Kia Carens compact multi-purpose vehicle (MPV).
The promotion kicks off an integrated marketing campaign that will span 25 markets worldwide* and reach consumers through print, outdoor, online and television media and extensive in-dealer activation. The goal of the campaign is to highlight the stylish and modern family appeal of the all-new Kia Carens using the colorful setting, fun and adventure of The Croods which makes its worldwide debut in theaters today.
The promotion kicks off an integrated marketing campaign that will span 25 markets worldwide* and reach consumers through print, outdoor, online and television media and extensive in-dealer activation. The goal of the campaign is to highlight the stylish and modern family appeal of the all-new Kia Carens using the colorful setting, fun and adventure of The Croods which makes its worldwide debut in theaters today.
