Best-Ever February Lifts Kia America to Fifth Consecutive Monthly Sales Record

  • 28-FEB-2025

  • IRVINE, Calif.

  • Total February sales of 63,303 units increased 7.2-percent over prior year
  • Year-to-date total up 9.2-percent over 2024’s all-time record pace
  • Demand for the all-new Kia K4 compact sedan has increased every month since starting sales in August 2024

Kia America delivered 63,303 total units in February to extend its record-breaking sales streak to five months, powered by growth across its range of electrified and ICE-powered SUVs, utility vehicles and sedans. Retail transactions at Kia dealerships climbed 9.1-percent over the same period last year. Notably, sales of the all-new K4 compact sedan have shown consistent growth since its arrival in showrooms in August 2024, rising to a best-ever total of 11,669 units in February.

In addition to the K4, the Carnival MPV (+44-percent), Sportage (+8-percent) and Telluride (+13-percent) SUVs each delivered all-time best February performances. Electrified vehicle sales rose 22-percent compared to the previous year and achieved the highest sales for February on record.

“Kia continues to set one sales record after another with constant growth from our line of SUVs and the all-new K4 compact sedan,” said Eric Watson, vice president, sales operations, Kia America. "Exceeding expectations is the foundation for everything we do, and our strategy is delivering with retail sales continuing to climb as more customers than ever are drawn to Kia’s wide variety of ICE and electrified powertrain choices.”

In addition to the monthly sales performance, Kia America announced several initiatives, including:

  • Seven Kia models were named to the 2025 Car and Driver Editors’ Choice Awards list, representing the publication’s annual “honor roll” of automotive excellence. The winners, all 2025 model year vehicles, include the K5, EV6, Niro Hybrid, EV9, Carnival, Carnival Hybrid and the 2025 Car and Driver 10Best-winning Telluride (six-time winner).
  • Kia has earned two 2025 PARENTS Best Family Cars Awards, with the 2025 Carnival named as “Best Hybrid Minivan” and Kia’s next-generation Connected Car Navigation Cockpit (ccNC) recognized as “Best In-Car Multimedia/Entertainment System.” There were 24 winners across a wide range of categories, and more than 180 cars, trucks and SUVs were evaluated for the best combination of style and functionality for families.
  • Two Kia SUVs are once again the recipients of Kelley Blue Book Best Buy Awards. For the second consecutive year, the Kia EV9 was named “Best 3-Row Electric Vehicle,” and the Telluride SUV took top honors in the “Best Midsize SUV” category for the sixth straight year.
  • Kia celebrated the national expansion of the Ionna charging network as the joint venture founded by the world’s leading automakers announced its transition from beta access to full-scale national release. With plans to bring over 1,000 high speed capable charging bays online in 2025, Ionna is delivering on its mission to provide the coverage drivers need, the reliability they deserve, and the amenities they desire.

MONTH OF FEBRUARY

FEBRUARY YTD

Model

2025

2024

2025

2024

EV9

1,360

1,318

2,592

2726

EV6

1,275

1,309

2,817

2,522

K4/Forte

11,669

11,229

23,285

20,206

K5

4,991

2,291

9,348

5,579

Soul

4,006

3,897

7,560

7,168

Niro

1,485

2,511

2,687

4,573

Seltos

3,707

4,766

6,547

8,766

Sportage

13,072

12,081

24,429

22,075

Sorento

7,699

7,425

14,570

13,445

Telluride

9,599

8,510

18,370

15,426

Carnival

4,440

3,074

8,105

6,087

Total

63,303

59,059

120,310

110,149